Public Health BS Health Promotion
Program Purpose
As defined by the World Health Organization, health promotion is the process of enabling people to increase control over, and improve, their health. It moves beyond a focus on individual behavior towards a wide range of social and environmental interventions.
Health promotion specialists work to change policies and environments, as well as attitudes and behaviors that affect health. Health promotion specialists learn about their communities, plan health-related programs, put those programs into action, and then measure the program's success.
Health Promotion uses communication (e.g., the TRUTH campaign), education (e.g., smoking cessation classes), policy development (e.g., mandatory safety belt laws), behavior change (e.g. encouraging women to breast-feed their children), engineering (e.g., making sidewalks available for walking), and community mobilization (e.g., people working together to provide healthier food choices at elementary schools).
Curricular Structure
Links to University Course Catalog, MAP sheet, and semester plans
Learning Outcomes
Assess Needs
Conduct an assessment of community needs, assets, and health problems with integrity and compassion.
Design goals, objectives and interventions based on assessment data.
Implement effective interventions that improve health and well-being of communities, families, and individuals.
Design ethical evaluations of health promotion interventions using appropriate research methods.
Demonstrate Christ-centered principles in health promotion practice.
Evidence of Learning
Assess Needs
- HLTH 312 Community Health Assessment Plan
- HLTH 494 Consultation #1
- HTLH 494 Final Program Plan
- HLTH 480 Country Project: Introduction Assignment
- Senior Survey
Plan Programs
- HTLH 312 Best Practices Applicaton and Adaptation
- HLTH 335 Application Assignments
- HLTH 431 Creative Briefs and Communication Products
- HLTH 494 Consultation #2
- HLTH 494 - Final Program Plan
- Senior Survey
Implement Interventions
- HLTH 431 Applied Advocacy Assignments
- HTLH 480 Country Project: Malaria Assignment
- Senior Survey
Research and Evaluation
- HLTH 434 - Final Evaluation Plan
- HLTH 494 Consultation #3
- HLTH 494 - Final Program Plan
- Senior Survey
Christ-centered Discipleship
- HLTH 330
- HTLH 312
- HLTH 335
- HLTH 434
- HLTH 431
- HLTH 494
Learning and Teaching Assessment and Improvement
Direct and indirect measures provide necessary data for continuous quality improvement. Data from both direct and indirect measures are collected and analyzed to determine areas of strength and weakness. Results provide important feedback for program improvement.
Assessment information is collected at the end of each winter semester and summer term. Conclusions of assessment findings are made and presented to department faculty for further discussion. Faculty ultimately agree on quality improvement actions to be taken in subsequent semesters.

