Program Purpose

---

The objective of the Illustration BFA program is to prepare students to succeed in the competitive world of professional illustration as effective communicators and visual problem solvers. Emphasis in the Illustration program is placed on learning the skills necessary to compete in the changing illustration markets and contribute to a variety of mass media forms. Competency is required in the areas of creativity, design, drawing, painting, media skills, and illustration history, as well as understanding and rendering the human form and landscape. Classroom projects vary from simple skill-oriented problems to complex market-focused illustrations that simulate actual assignments. Additionally, students interested in concept design learn basic 2D programs and processes and high-end 3D animation programs.

Learning Outcomes

---

Illustration Development and Concept

Students will be able to create marketable illustrations, learning to effectively communicate through an increased understanding of visual language in a variety of media both traditional and digital.

Skill and Concept Mastery

Students will be able to create successful illustrations across a variety of markets, subjects, and forms. They will implement creative design principles such as gesture, balance, composition, color, composition, and emotion in order to build ideas that are complex and professionally important.  

Medium Proficiency

Students will be able to demonstrate proficiency in at least one of the traditional and digital mediums studied. Students will also be able to work in different methods in order to become professionally relevant. 

Symbolic Image Development and Analysis

Students will be able to analyze and develop visual images based on conceptual (symbolic) illustration solutions. Illustration principles such as design, emphasis, and balance are utilized in order to highlight their compex conceptual development. 

Literal Image Development and Analysis

Students will be able to analyze and develop visual images based on narrative (literal) illustration solutions.

Design Practice and Theory

Students will be able to develop deep theoretical and practical understanding of design.

Markets and Business

Students will be able to have a deeper understanding of the commercial and business practices of illustration.

History and Context

Students will be able to have a functional knowledge of the history of illustration, including its origins in the fine arts and its relationship to written communication.

Uplifting Themes

Students will have opportunities to create work that reflects spiritually uplifting themes according to their desire to share their faith.

Evidence of Learning

---

Learning and Teaching Assessment and Improvement

---