Design BA Graphic Design

Program Purpose


The Graphic Design BA degree track focuses on developing a general competence in the understanding, appreciation, and practice of visual arts. This track is best for students planning to enter a profession that requires artistic skill and knowledge, clear thinking, intellectual maturity, and aesthetic awareness, or if you are interested in a degree in the visual arts but are unable to pursue a more rigorous BFA degree.

Curricular Structure

 

This is a limited-enrollment program requiring departmental admissions approval. Please see the department office for information regarding requirements for admission to this major.

Links
Catalog Information
Major Academic Plan

 

Learning Outcomes


Compelling Visuals with Meaning

Students will be able to produce compelling visual communications that consider the importance of context, audience, markets, and cultural history.

Courses that Contribute: DESGD 243 DESGD 245 DESGD 280 DESGD 341 DESGD 349 DESGD 397 VAGD 410R
Linked to BYU Aims: Quantitative reasoning, Human knowledge
Communication Through Design Principles

Students will be able to use the principles of composition, typography, and visual form to create effective visual communication.

Courses that Contribute: DESGD 243 DESGD 245 DESGD 341 DESGD 397 DESGD 441R VAGD 410R
Linked to BYU Aims: Communicate effectively, Quantitative reasoning
Professional Practices and Communication Skills

Students will be able to develop a design portfolio which exhibits an understanding of the skills, technical expertise, and effective written and oral presentation skills required in the discipline.

Courses that Contribute: DESGD 243 DESGD 245 DESGD 280 DESGD 441R DESGD 488 VAGD 410R
Linked to BYU Aims: Communicate effectively, Competence
Multiple Design Mediums

Students will be able to design for multiple mediums, including print and interactive media.

Courses that Contribute: DESGD 243 DESGD 245 DESGD 280 DESGD 341 DESGD 488 VAGD 410R
Linked to BYU Aims: Communicate effectively, Human knowledge
Art Appreciation

Students will be able to observe, analyze, and appreciate international artifacts of art and design throughout history and recognize how they influence our contemporary visual culture.

Courses that Contribute: None
Linked to BYU Aims: Think soundly, Human knowledge

Evidence of Learning


Most formal assessment occurs at the level of individual courses. Less formally, faculty expect to see evidence of the competencies gained through the sophomore-level courses in student performance in upper-division courses, which are designed to reinforce and extend the analytic and expressive skills developed in the core.

Direct Measures

 

  1. Portfolio Reviews
  2. Teacher interviews
  3. Examinations
  4. Papers
  5. Discussion participation

Indirect Measures

 

  1. Senior Surveys
  2. Alumni Surveys
  3. Focus Groups

Learning and Teaching Assessment and Improvement