Design BA Graphic Design
The Graphic Design BA degree track focuses on developing a general competence in the understanding, appreciation, and practice of visual arts. This track is best for students planning to enter a profession that requires artistic skill and knowledge, clear thinking, intellectual maturity, and aesthetic awareness, or if you are interested in a degree in the visual arts but are unable to pursue a more rigorous BFA degree.
This is a limited-enrollment program requiring departmental admissions approval. Please see the department office for information regarding requirements for admission to this major.
Compelling Visuals with Meaning
Students will be able to produce compelling visual communications that consider the importance of context, audience, markets, and cultural history.
Students will be able to use the principles of composition, typography, and visual form to create effective visual communication.
Students will be able to develop a design portfolio which exhibits an understanding of the skills, technical expertise, and effective written and oral presentation skills required in the discipline.
Students will be able to design for multiple mediums, including print and interactive media.
Students will be able to observe, analyze, and appreciate international artifacts of art and design throughout history and recognize how they influence our contemporary visual culture.
Evidence of Learning
Most formal assessment occurs at the level of individual courses. Less formally, faculty expect to see evidence of the competencies gained through the sophomore-level courses in student performance in upper-division courses, which are designed to reinforce and extend the analytic and expressive skills developed in the core.
- Portfolio Reviews
- Teacher interviews
- Discussion participation
- Senior Surveys
- Alumni Surveys
- Focus Groups