Strategic Management BS

Program Purpose


Strategy is the art and science of managing company performance to higher levels. As the business environment becomes more complex, firms increasingly rely on formulating and implementing solid business strategies for success. BYU's undergraduate strategy program (including both a major for Marriott School students and a minor for students across campus) prepares students for productive careers in strategy as external consultants, general managers, internal strategy analysts, and entrepreneurs. The program features a three-course sequence that gives students an in-depth and experiential exposure to central elements of formulating and implementing strategy. The program helps place students in strategy consulting firms, major corporations, or entrepreneurial work environments.

Course Structure

Students who wish to be a part of the Strategy emphasis in Business Management must fill out a separate application for the emphasis. Applications are available to be picked up in 460 TNRB during the month of October and are due back on the last business day of October at 4:30 p.m.

 

Students who graduate with a Strategy emphasis in the Business Management major are required to take BUS M 387, Economics of Strategy, as part of the integrated core required of all Business Management majors.

BUS M 387, Economics of Strategy: Economic tools influencing the success of strategy (creation and appropriation of value) emphasizing application of economic theory to management of practice.

Students with an emphasis in Strategy are also required to complete the following courses:

BUS M 480, Strategy 1: Structured problem solving, strategic thinking, basic strategy concepts to prepare students to analyze and understand the sources of competitive advantage and superior firm performance.

BUS M 481, Strategy 2: Advanced strategy topics such as growth and diversification strategy, pricing strategy, game theory and competitor analysis, strategy as real options, and strategic flexibility and commitment.

BUS M 482, Strategy Implementation: Integrative course on strategy formulation and implementation, including a field study.  Topics include organizational alignment (structure and processes that fit the strategy), change management, and strategic leadership.

Students will also need to complete two Strategy emphasis courses from the following:

BUS M 470, Entrepreneurial Innovation: Finding and validating ideas for innovative new ventures with a focus on customer pain, elegant solutions, and markets.

BUS M 471, Creating New Ventures: Learning the critical skills to create a successful new venture by validating an initial idea and business model in the field.

BUS M 475, Financing New Ventures: Concepts and skills of entrepreneurship, emphasizing how new and emerging companies are financed.  Applying functional tools to case situations.

BUS M 483R, Topics in Strategy: Topics and instructors vary.

FIN 402, Managerial Finance for Non-Finance Majors: Overview of financial management issues including capital budgeting, cost of capital, capital structure/dividends, and long-term financial planning.

IS 520, Business Programming and Spreadsheet Automation: Programming in Excel Visual Basic; automating common tasks; retrieving data from web servers; building optimization models and user forms.

Students will also need to complete two additional 3-credit Marriott School electives from the approved elective list.

 

Undergraduate Catalog

Major Academic Plan (MAP)

Learning Outcomes


Students in Business Management develop skills and competencies in vital areas of business analytics and leadership effectiveness. These learning outcomes include:

Critical Thinking

Critical Thinking: Applying Strategic Frameworks

When confronted with a business situation or problem, use appropriate strategic thinking frameworks to analyze information and make decisions that will maximize organizational performance.

Courses that Contribute: None
Linked to BYU Aims: Quantitative reasoning, Competence
Critical Thinking: Adapting to Change

Assess and adapt to new information and changing environments

Courses that Contribute: None
Linked to BYU Aims: Lifelong learning
Critical Thinking: Drawing Conclusions from Business Reports

Accurately interpret evidence, reports, and graphical depictions of business data from a variety of sources to assess business performance and identify key issues.

Courses that Contribute: None
Linked to BYU Aims: Quantitative reasoning, Competence
Critical Thinking: Drawing Conclusions from Business Reports

Accurately interpret evidence, reports, and graphical depictions of business data from a variety of sources to assess business performance and identify key issues.

Courses that Contribute: None
Linked to BYU Aims: None

Communication: Writing and Presenting Effectively

Communication: Composing Texts

Students compose a variety of commonly occurring business texts such as emails, letters, memos, PowerPoint presentations, SlideDocs, reports, and newsletter articles. Students must demonstrate effectiveness in the design, organization, content, and style of these documents.

Courses that Contribute: None
Linked to BYU Aims: Communicate effectively
Communication: Oral Presentations

Give effective oral presentations with appropriate visual support, achieving effectiveness in three categories: message, media, and messenger.

Courses that Contribute: None
Linked to BYU Aims: Think soundly, Communicate effectively
Communication: Grammar

Demonstrate knowledge of generally accepted grammar standards and typical business style (from Writing & Speaking for Business).

Courses that Contribute: None
Linked to BYU Aims: Communicate effectively, Competence
Communication: Graphics (visualizing information)

Be able to communicate information through effective visuals; including charts, graphs, pictures, and other graphics

Courses that Contribute: None
Linked to BYU Aims: Think soundly, Communicate effectively

Ethical Reasoning

Ethical Reasoning:

Applying Frameworks to Resolve Ethical Dilemmas: Apply contemporary and classic frameworks in analyzing ethical dilemmas and suggest appropriate courses of action for resolving them.

Courses that Contribute: None
Linked to BYU Aims: Think soundly, Character
Ethical Reasoning

Understanding Cognitive influence on ethical judgments: Recognize how individual differences and cognitive barriers influence ethical judgment.

Courses that Contribute: None
Linked to BYU Aims: Character
Ethical Reasoning

Applying Personal Values in Ethical Decisions: Identify and prioritize personal values and apply them in making ethical decisions.

Courses that Contribute: None
Linked to BYU Aims: Character, Lifelong learning
Ethical Reasoning

Discussing Moral Dilemmas Effectively:Engage in logically sound discussion about moral dilemmas using the language of business ethics.

Courses that Contribute: None
Linked to BYU Aims: Gospel knowledge, Communicate effectively

IT Literacy

IT Literacy: Generating/Analyzing Data to Support Decisions

Manipulate and analyze data to make appropriate recommendations for managerial decision-making.

Courses that Contribute: None
Linked to BYU Aims: Think soundly, Quantitative reasoning
IT Literacy: Data Storage and Extraction

Design, build, and query a database to apply correct principles of data storage and extraction.

Courses that Contribute: None
Linked to BYU Aims: Think soundly, Competence
IT Literacy: Computer Skills

Develop effective computer skills and literacy concerning computer hardware, networking, security, organizational information systems

Courses that Contribute: None
Linked to BYU Aims: Competence, Lifelong learning

Evidence of Learning


Learning and Teaching Assessment and Improvement